新手學(xué)外貿(mào)英語(yǔ)一本通是一本全面介紹外貿(mào)從業(yè)過(guò)程中英語(yǔ)應(yīng)用相關(guān)知識(shí)的書(shū)籍。全書(shū)共9章,主要包括4個(gè)部分的英語(yǔ)應(yīng)用,*部分為外貿(mào)營(yíng)銷(xiāo)、商務(wù)往來(lái)以及合作形式,第二部分為業(yè)務(wù)洽談、外貿(mào)協(xié)商以及商品報(bào)關(guān),第三部分為外貿(mào)后續(xù)事項(xiàng)以及風(fēng)險(xiǎn)與紛爭(zhēng),第四部分為人際關(guān)系拓展相關(guān)內(nèi)容。本書(shū)從具體的外貿(mào)業(yè)務(wù)角度而編寫(xiě),從實(shí)際出發(fā),通過(guò)常用詞匯和情境實(shí)例,展示在外貿(mào)實(shí)戰(zhàn)中*實(shí)用的英語(yǔ)對(duì)話(huà)和郵件往來(lái)等知識(shí)。幫助外貿(mào)從業(yè)人員在短時(shí)間內(nèi)迅速提升與客戶(hù)的英文交流能力,從而能更好地應(yīng)對(duì)國(guó)際貿(mào)易的各個(gè)環(huán)節(jié)。
特別附贈(zèng)案例音頻,聽(tīng)與說(shuō)同步練習(xí),學(xué)得精對(duì)書(shū)中的情景實(shí)例錄制了對(duì)應(yīng)的音頻文件,只需二維碼掃描,方便對(duì)聽(tīng)力與口語(yǔ)進(jìn)行同步練習(xí)。傾心總結(jié)高頻外貿(mào)詞匯,融會(huì)貫通地道外貿(mào)英語(yǔ)精選外貿(mào)行業(yè)實(shí)用情景對(duì)話(huà),從容應(yīng)對(duì)不同外貿(mào)場(chǎng)景
CHAPTER01外貿(mào)營(yíng)銷(xiāo)TradeMarketing
PART1營(yíng)銷(xiāo)話(huà)題MarketingTopics/2
Unit1市場(chǎng)調(diào)查MarketingSurveys/2
Unit2廣告營(yíng)銷(xiāo)AdvertisingMarketing/4
Unit3促銷(xiāo)活動(dòng)PromotionalEvents/7
PART2開(kāi)發(fā)客戶(hù)SeekingforCustomers/9
Unit1開(kāi)發(fā)信SalesMail/9
Unit2信函來(lái)往BusinessLetter/12
Unit3電話(huà)溝通TelephoneCommunication/15
PART3參加展會(huì)TradeFair/18
Unit1展位相關(guān)AboutBooth/18
Unit2接待客戶(hù)CustomerServices/22
Unit3會(huì)后跟進(jìn)ContactAfterFair/26
CHAPTER02商務(wù)往來(lái)DoingBusiness
PART1預(yù)約會(huì)面AboutVisit/30
Unit1要求會(huì)面DemandinganAppointment/30
Unit2安排會(huì)面ArranginganAppointment/34
PART2外賓接待ReceivingCustomers/37
Unit1商務(wù)簽證邀請(qǐng)函VisaInvitationLetter/37
Unit2迎接客戶(hù)PickingupCustomers/39
Unit3商務(wù)參觀BusinessVisit/42
Unit4商務(wù)會(huì)餐BusinessDinner/46
Unit5安排活動(dòng)ArrangingActivities/50
Unit6機(jī)場(chǎng)道別Seeingoff/52
PART3商務(wù)出差BusinessTravel/54
Unit1入境手續(xù)EntryFormalities/54
Unit2飛機(jī)旅程AirTravel/57
Unit3安排住宿ArrangingAccommodations/62
Unit4交通出行Transportation/66
PART4日常通知DailyAotification/69
Unit1公司變動(dòng)通知CompanyChangeInformed/69
Unit2職務(wù)調(diào)整通知PositionAdjustmentInformed/73
CHAPTER03合作形式FormsofCooperation
PART1合作Cooperation/78
Unit1合資經(jīng)營(yíng)JointVenture/78
Unit2合并收購(gòu)Mergers&Acquisitions/81
Unit3技術(shù)轉(zhuǎn)讓TechnologyTransfer/83
PART2代理Agent/87
Unit1申請(qǐng)代理ApplyingforAgency/87
Unit2拒絕代理RefusinganAgent/89
Unit3代理協(xié)商AgencyConsultations/92
Unit4任命代理AppointinganAgent/95
PART3貿(mào)易Trade/97
Unit1加工和組裝貿(mào)易ProcessingandAssemblingTrade/97
Unit2其他貿(mào)易形式OtherFormsofTrade/101
Unit3招標(biāo)與投標(biāo)BiddingandTendering/108
CHAPTER04業(yè)務(wù)洽談TradeNegotiations
PART1詢(xún)盤(pán)與報(bào)盤(pán)InquiryandOffer/112
Unit1詢(xún)盤(pán)處理DealingwithInquiries/112
Unit2報(bào)盤(pán)處理DealingwithOffers/115
Unit3介紹產(chǎn)品RecommendingProducts/119
PART2還盤(pán)Counteroffer/123
Unit1還盤(pán)處理DealingwithCounteroffers/123
Unit2價(jià)格談判PriceNegotiations/130
Unit3新的價(jià)目單ARenewedPriceList/133
PART3訂貨與確認(rèn)OrderandConfirmation/136
Unit1樣品準(zhǔn)備SamplePreparation/136
Unit2訂單處理DealingwithOrders/143
Unit3要求傭金AskingforaCommission/152
Unit4要求折扣AskingforaDiscount/155
CHAPTER05外貿(mào)協(xié)商BusinessNegotiations
PART1客戶(hù)會(huì)議CustomerMeeting/160
Unit1會(huì)前準(zhǔn)備MeetingPreparations/160
Unit2會(huì)議環(huán)節(jié)MeetingSessions/163
PART2商定條款I(lǐng)temsNegotiations/168
Unit1運(yùn)輸方式DeliveryMethodsNegotiation/168
Unit2交貨期限ConsignmentTimeNegotiation/172
Unit3包裝方式PackingMethodsNegotiation/174
Unit4保險(xiǎn)條款I(lǐng)nsuranceTermsNegotiation/176
Unit5付款方式PaymentTermsNegotiation/178
PART3合同事務(wù)AboutContract/181
Unit1合同評(píng)審ContractReview/181
Unit2簽訂合同SigningaContract/184
Unit3終止合同TerminatingaContract/186
CHAPTER06商品報(bào)關(guān)DeclarationofGoods
PART1生產(chǎn)Production/190
Unit1生產(chǎn)階段ProductionStage/190
Unit2生產(chǎn)問(wèn)題ProductionProblems/193
PART2商品檢驗(yàn)CommodityInspection/197
Unit1商檢討論InspectionNegotiation/197
Unit2商檢程序InspectionProcedures/200
Unit3檢驗(yàn)爭(zhēng)議DiscrepancyaboutInspection/203
PART3海關(guān)通關(guān)CustomsClearance/206
Unit1通關(guān)討論CustomsClearanceNegotiation/206
Unit2報(bào)關(guān)資料DeclarationDocuments/209
Unit3海關(guān)問(wèn)詢(xún)QuestioningattheCustoms/212
PART4裝運(yùn)和交貨ShipmentandDelivery/215
Unit1裝運(yùn)指示ShipmentInstructions/215
Unit2裝運(yùn)問(wèn)題ShipmentProblems/218
Unit3裝運(yùn)和交貨通知ShipmentandDeliveryNote/221
CHAPTER07后續(xù)事項(xiàng)After-sale
PART1關(guān)于支付AboutPayment/226
Unit1支付結(jié)算PaymentClearing/226
Unit2催款PaymentReminder/231
Unit3付款錯(cuò)誤PaymentingError/235
Unit4確認(rèn)收到款項(xiàng)PaymentConfirm/238
PART2售后跟進(jìn)After-saleService/240
Unit1詢(xún)問(wèn)情況InquiringAbouttheSituation/240
Unit2優(yōu)化產(chǎn)品OptimizingProducts/243
Unit3交換信息ExchangedInformation/245
Unit4推薦新產(chǎn)品PromotingNewProducts/248
CHAPTER08風(fēng)險(xiǎn)與紛爭(zhēng)RiskandDispute
PART1保險(xiǎn)Insurance/252
Unit1保險(xiǎn)類(lèi)別InsuranceCoverage/252
Unit2保險(xiǎn)費(fèi)率PremiumRates/255
Unit3投保ToInsure/258
Unit4賠償Compensation/260
PART2投訴Complaints/263
Unit1進(jìn)行投訴FileaComplaints/263
Unit2處理Solutions/266
PART3索賠Claim/270
Unit1提出索賠CompensationClaim/270
Unit2賠付方式CompensationMethods/273
CHAPTER09人際關(guān)系拓展EstablishingHumanRelations
PART1私人交往PersonalAffairs/280
Unit1節(jié)日問(wèn)候FestivalGreetings/280
Unit2贈(zèng)送禮物PresentingGifts/284
PART2私下交流PrivateConversation/287
Unit1祝賀與安慰CongratulationsandConsolations/287
Unit2請(qǐng)教與感謝RequestsandThanks/291