目 錄
前言
第1 章 掌握工作型PPT 的基本思路·································································· 1
1.1 如何組織具有強(qiáng)吸引力的幻燈片·························································· 2
1.1.1 善用ZLSZ 模式················································································· 2
1.1.2 聚焦受眾關(guān)心的問題·········································································· 3
1.1.3 提出解決深層次問題的辦法································································ 4
1.1.4 展示具體數(shù)據(jù)···················································································· 5
1.2 具有說服力的論據(jù)的選擇與來源·························································· 7
1.2.1 具有說服力的論據(jù)的選擇··································································· 7
1.2.2 論據(jù)的來源······················································································· 9
1.2.3 不被信任的論據(jù)來源·········································································12
1.3 使用視覺工具·························································································12
1.3.1 選擇圖形的注意要點(diǎn)·········································································13
1.3.2 圖形優(yōu)于文字的原因·········································································15
1.4 不要被網(wǎng)站的PPT 模板誤導(dǎo)································································17
1.5 把握流行的PPT 設(shè)計(jì)風(fēng)格····································································18
1.5.1 當(dāng)下流行的PPT 設(shè)計(jì)風(fēng)格·································································18
1.5.2 未來可能流行的PPT 設(shè)計(jì)風(fēng)格···························································22
1.6 彩排與模擬計(jì)時(shí)·····················································································23
1.7 實(shí)現(xiàn)GIF/重復(fù)動(dòng)作動(dòng)畫·········································································25
第2 章 打造受眾易記的PPT··············································································28
2.1 如何講好故事·························································································29
2.1.1 講好故事的7 要素············································································29
2.1.2 故事的來源······················································································30
2.1.3 故事的層級(jí)推進(jìn)················································································31
2.2 段落劃分·································································································32
2.2.1 段落標(biāo)題與內(nèi)容的差異······································································33
2.2.2 視覺分段··························································································36
2.2.3 段落分頁··························································································40
2.3 提煉要點(diǎn)································································································ 42
2.3.1 要點(diǎn)提取與凸顯··············································································· 42
2.3.2 設(shè)置字體顏色·················································································· 44
2.3.3 要點(diǎn)聚焦························································································· 46
2.4 選擇側(cè)重點(diǎn)···························································································· 49
第3 章 厘清3 大內(nèi)在關(guān)系················································································· 51
3.1 厘清演講稿或報(bào)告的內(nèi)在關(guān)系····························································· 52
3.1.1 根據(jù)內(nèi)容劃分PPT 目錄層級(jí)······························································ 52
3.1.2 提取段落標(biāo)題·················································································· 56
3.1.3 提取文眼························································································· 58
3.2 厘清內(nèi)容的變化關(guān)系············································································· 59
3.2.1 時(shí)間發(fā)展關(guān)系·················································································· 59
3.2.2 對(duì)比展示關(guān)系·················································································· 62
3.2.3 并列關(guān)系························································································· 63
3.2.4 循環(huán)關(guān)系························································································· 64
3.3 厘清風(fēng)格與主題的貼合關(guān)系································································· 65
3.3.1 主題································································································ 65
3.3.2 元素重復(fù)························································································· 67
3.3.3 風(fēng)格顏色························································································· 70
3.3.4 方向傳輸························································································· 71
第4 章 PPT 素材的繪制與搜索········································································· 75
4.1 繪制和搜索PPT 圖標(biāo)············································································ 76
4.1.1 手動(dòng)繪制························································································· 76
4.1.2 在模板文件中復(fù)制············································································ 80
4.1.3 在網(wǎng)頁中搜索·················································································· 81
4.2 搜索高質(zhì)量圖形圖像············································································· 83
4.2.1 搜索圖形的注意要點(diǎn)········································································ 83
4.2.2 圖片層級(jí)衍生搜索············································································ 84
4.2.3 無版權(quán)圖片下載··············································································· 87
4.2.4 圖片裁剪························································································· 89
4.2.5 用Photoshop 摳圖············································································· 90
4.2.6 在PPT 中調(diào)整圖片樣式···································································· 95
4.2.7 在Photoshop 中調(diào)整圖片樣式···························································· 96
4.3 下載、比對(duì)字體···················································································101
4.3.1 設(shè)計(jì)師下載字體的渠道····································································101
4.3.2 截圖比對(duì)字體下載··········································································104
4.3.3 檢測字體是否授權(quán)··········································································105
4.4 音樂的搜尋精選···················································································107
4.4.1 用關(guān)鍵字精選·················································································107
4.4.2 使用聽歌識(shí)曲的APP 尋找·······························································107
4.4.3 在PPT 中裁剪音樂片段···································································108
第5 章 PPT 視頻、背景視頻的處理與應(yīng)用····················································109
5.1 視頻處理·······························································································110
5.1.1 視頻框架封面·················································································110
5.1.2 視頻內(nèi)容裁剪·················································································112
5.1.3 觸發(fā)播放························································································112
5.1.4 視頻打包························································································116
5.2 視頻背景的選用與設(shè)置·······································································118
5.2.1 背景視頻選擇要點(diǎn)··········································································119
5.2.2 設(shè)置3 要點(diǎn)····················································································120
5.3 用PPT 制作個(gè)性化短視頻··································································123
第6 章 在PPT 中使用圖表··············································································126
6.1 PPT 圖表的5 大基本功能···································································127
6.2 垃圾圖表的界定與處理·······································································129
6.3 圖表優(yōu)選·······························································································130
6.3.1 趨勢展示：折線圖比柱形圖好·························································130
6.3.2 數(shù)據(jù)比較：條形圖優(yōu)于柱形圖·························································130
6.3.3 結(jié)構(gòu)展示：餅圖優(yōu)于柱形圖·····························································131
6.3.4 用不同顏色標(biāo)識(shí)散點(diǎn)圖的數(shù)據(jù)點(diǎn)······················································131
6.4 在Excel 中創(chuàng)建圖表············································································132
6.4.1 創(chuàng)建圖表························································································132
6.4.2 添加數(shù)據(jù)標(biāo)簽和趨勢線····································································133
6.4.3 制作雙坐標(biāo)圖表··············································································134
6.5 在PPT 中繪制個(gè)性圖表······································································136
第7 章 PPT 版式布局的3 塊設(shè)計(jì)····································································138
7.1 封面版式布局設(shè)計(jì)···············································································139
7.1.1 豎向三分式和水平長寬式································································ 139
7.1.2 框線式文字裝飾布局設(shè)計(jì)································································ 141
7.1.3 蒙版與平行卡片布局方式································································ 143
7.1.4 畫中畫版式設(shè)計(jì)············································································· 145
7.1.5 子版面版式設(shè)計(jì)············································································· 146
7.2 目錄頁版式設(shè)計(jì)·················································································· 146
7.3 頁面版式設(shè)計(jì)······················································································ 149
7.3.1 選擇與對(duì)比版式············································································· 150
7.3.2 聚合因素版式················································································ 151
7.3.3 過濾式版式···················································································· 152
7.3.4 全局分區(qū)版式················································································ 153
第8 章 頁面細(xì)節(jié)設(shè)計(jì)的14 個(gè)技巧·································································· 159
技巧1 外形整齊························································································ 160
技巧2 視覺整齊························································································ 163
技巧3 模塊元素間隔相同········································································· 164
技巧4 裁剪冗余元素················································································ 165
技巧5 遵循視覺走勢················································································ 170
技巧6 絕對(duì)與相對(duì)的對(duì)稱········································································· 172
技巧7 適度留白增加舒適度····································································· 173
技巧8 視覺關(guān)聯(lián)························································································ 175
技巧9 顏色配置的沖突與協(xié)調(diào)································································· 177
技巧10 描述文本圖形化··········································································· 179
技巧11 文字圖示化··················································································· 180
技巧12 增強(qiáng)文字的可讀性······································································· 184
技巧13 人氣熱度圖的快速制作······························································· 185
技巧14 單圖版式的通用設(shè)計(jì)···································································