目?錄

Part 1?Why MIS? 1
為什么選擇MIS？

Chapter 1?The Importance of MIS 2
MIS的重要性
Q1-1?Why Is Introduction to MIS the Most Important Class in the
Business School? 4
為什么管理信息系統(tǒng)導(dǎo)論是商學(xué)院最重要的課程？
Q1-2?What Is MIS? 9
管理信息系統(tǒng)是什么？
Q1-3?How Does MIS Relate to Organizational Strategy? 10
管理信息系統(tǒng)與組織戰(zhàn)略有何關(guān)系？
Q1-4?What Five Forces Determine Industry Structure? 11
哪五種力量決定產(chǎn)業(yè)結(jié)構(gòu)？
Q1-5?What Is Competitive Strategy? 12
什么是競(jìng)爭(zhēng)戰(zhàn)略？
Q1-6?How Does Competitive Strategy Determine Value Chain Structure? 13
競(jìng)爭(zhēng)戰(zhàn)略如何決定價(jià)值鏈結(jié)構(gòu)？
Q1-7?How Does Competitive Strategy Determine Business Processes and
Information Systems? 16
競(jìng)爭(zhēng)戰(zhàn)略如何決定業(yè)務(wù)流程和信息系統(tǒng)？

Chapter 2?Business Processes, Information Systems, and Information 24
業(yè)務(wù)流程、信息系統(tǒng)和信息
Q2-1?What Is a Business Process? 26
什么是業(yè)務(wù)流程？
Q2-2?What Is an Information System? 29
什么是信息系統(tǒng)？
Q2-3?How Do Business Processes and Information Systems Relate? 31
業(yè)務(wù)流程和信息系統(tǒng)是如何關(guān)聯(lián)的？
Q2-4?How Do Structured and Dynamic Processes Vary? 33
結(jié)構(gòu)化流程和動(dòng)態(tài)流程有何不同？
Q2-5?What Is Information? 35
信息是什么？
Q2-6?What Are Necessary Data Characteristics? 38
必要的數(shù)據(jù)特征是什么？
Q2-7?How Can I Use These Topics at Work? 40
如何在工作中使用這些主題？

Part 2?Information Technology 49
信息技術(shù)

Chapter 3?Networks and the Cloud 50
網(wǎng)絡(luò)和云
Q3-1?What Do Business Professionals Need to Know About Networks and the Internet? 52
關(guān)于網(wǎng)絡(luò)和互聯(lián)網(wǎng)，商務(wù)人士需要知道什么？
Q3-2?How Does Data Move over a Network? 55
數(shù)據(jù)如何在網(wǎng)絡(luò)中移動(dòng)？
Q3-3?How Does a Typical Web Server Move Data on a Network? 60
典型的Web服務(wù)器如何在網(wǎng)絡(luò)上移動(dòng)數(shù)據(jù)？
Q3-4?Why Is the Cloud the Future for Most Organizations? 61
為什么云計(jì)算是大多數(shù)企業(yè)的未來(lái)？
Q3-5?What Are the Typical Cloud Options? 64
典型的云選項(xiàng)有哪些？

Chapter 4?Database 72
數(shù)據(jù)庫(kù)
Q4-1?What Is the Purpose of a Database? 74
數(shù)據(jù)庫(kù)的目的是什么？
Q4-2?What Are the Contents of a Database? 75
數(shù)據(jù)庫(kù)的內(nèi)容是什么？
Q4-3?What Is a Database Management System (DBMS)? 78
什么是數(shù)據(jù)庫(kù)管理系統(tǒng)（DBMS）？
Q4-4?What Are the Components of a Database App? 81
數(shù)據(jù)庫(kù)應(yīng)用程序有哪些組件？
Q4-5?How Do Data Models Facilitate Database Design? 84
數(shù)據(jù)模型如何促進(jìn)數(shù)據(jù)庫(kù)設(shè)計(jì)？
Q4-6?How Is a Data Model Transformed into a Database Design? 88
如何將數(shù)據(jù)模型轉(zhuǎn)換為數(shù)據(jù)庫(kù)設(shè)計(jì)？
Q4-7?How Do NoSQL DBMS Differ from Relational DBMS? 93
NoSQL DBMS與關(guān)系型DBMS有何不同？

Chapter 5?AI and Robots 102
人工智能和機(jī)器人
Q5-1?What Is AI and Why Is It Important? 104
什么是人工智能，它為什么重要？
Q5-2?What Are the Objectives of the AI Process? 105
人工智能流程的目標(biāo)是什么？
Q5-3?What Are the Key Components of an AI system? 106
AI系統(tǒng)的關(guān)鍵組件是什么？
Q5-4?How Does an AI System Support AI Activities? 107
人工智能系統(tǒng)如何支持人工智能活動(dòng)？
Q5-5?How Can AI Support Business Processes? 111
人工智能如何支持業(yè)務(wù)流程？
Q5-6?What Are the Challenges of AI? 112
人工智能的挑戰(zhàn)是什么？
Q5-7?What Are the Key Elements of Robots? 113
機(jī)器人的關(guān)鍵要素是什么？
Q5-8?How Are Robots Used in Business? 114
機(jī)器人在商業(yè)中是如何使用的？
Q5-9?What New AI and Robots Will Affect Processes in 2031? 117
哪些新的人工智能和機(jī)器人將影響2031年的流程？

Chapter 6?Information Systems Security 124
信息系統(tǒng)安全
Q6-1?What Is Information Systems Security? 126
什么是信息系統(tǒng)安全？
Q6-2?What Are the Most Significant Threats and Potential Losses They Can Cause? 127
它們可能造成的最大威脅和潛在損失是什么？
Q6-3?What Are the Additional Threats and Losses Unique to Mobile Devices? 131
移動(dòng)設(shè)備特有的額外威脅和損失是什么？
Q6-4?How Should You Respond to Security Threats? 132
如何應(yīng)對(duì)安全威脅？
Q6-5?How Should Organizations Respond to Security Threats? 134
組織應(yīng)該如何應(yīng)對(duì)安全威脅？
Q6-6?How Can Technical and Data Safeguards Protect Against Security Threats? 136
技術(shù)和數(shù)據(jù)保障如何防范安全威脅？
Q6-7?How Can Human Safeguards Protect Against Security Threats? 141
人類如何保護(hù)自己免受安全威脅？
Q6-8?How Should Organizations Respond to Security Incidents? 143
組織應(yīng)該如何應(yīng)對(duì)安全事件？
Q6-9?What Are the Security Challenges Expected in 2031? 144
2031年將面臨哪些安全挑戰(zhàn)？

Part 3?Structured Processes and Information Systems 153
結(jié)構(gòu)化流程和信息系統(tǒng)

Chapter 7?Using IS to Improve Processes
使用信息系統(tǒng)改進(jìn)流程 154
Q7-1?What Are the Important Characteristics of Processes in Organizations? 156
組織中流程的重要特征是什么？
Q7-2?What Are Examples of Common Business Processes? 159
常見(jiàn)業(yè)務(wù)流程的例子有哪些？
Q7-3?How Can Management Improve Processes? 162
管理如何改進(jìn)流程？
Q7-4?How Can Information Systems Be Used to Improve Processes? 163
如何使用信息系統(tǒng)改進(jìn)流程？
Q7-5?How Can Process Management Principles Improve Processes? 168
流程管理原則如何改進(jìn)流程？
Q7-6?How Do Process Teams Diagram Process Improvement? 169
流程團(tuán)隊(duì)如何繪制流程改進(jìn)圖？
Q7-7?How Can an IS Hinder a Process? 171
什么情況下信息系統(tǒng)阻礙流程？

Chapter 8?Supporting Processes with ERP Systems 180
使用ERP系統(tǒng)支持流程
Q8-1?What Problem Does an ERP System Solve? 182
ERP系統(tǒng)能解決什么問(wèn)題？
Q8-2?What Are the Elements of an ERP System? 186
ERP系統(tǒng)的要素是什么？
Q8-3?How Are ERP Implementations Accomplished? 190
ERP實(shí)施是如何完成的？
Q8-4?What Are the Benefits of an ERP System? 193
ERP系統(tǒng)的益處是什么？
Q8-5?What Are the Challenges of Implementing an ERP System? 195
實(shí)施ERP系統(tǒng)的挑戰(zhàn)是什么？
Q8-6?What Types of Organizations Use ERP? 199
哪些類型的組織使用ERP？
Q8-7?Who Are the Major ERP Vendors? 200
誰(shuí)是主要的ERP供應(yīng)商?
Q8-8?What Makes SAP Different from Other ERP Products? 202
SAP與其他ERP產(chǎn)品的區(qū)別是什么？

Chapter 9?Supporting the Procurement Process with SAP 212
使用SAP支持采購(gòu)流程
Q9-1?What Are the Fundamentals of a Procurement Process? 214
采購(gòu)流程的基礎(chǔ)是什么？
Q9-2?How Does the Procurement Process at CBI Work Without SAP? 216
在沒(méi)有SAP的情況下，CBI的采購(gòu)流程是如何工作的？
Q9-3?How Does the Procurement Process Work at CBI with SAP? 218
在使用SAP的情況下，CBI的采購(gòu)流程是如何工作的？
Q9-4?How Does SAP Improve Supply Chain Processes at CBI? 223
SAP如何改善CBI的供應(yīng)鏈流程？
Q9-5?How Does the Use of SAP Change Employee Skills? 228
SAP的使用如何改變員工技能?
Q9-6?What New IS Will Affect the Procurement Process in 2031? 229
2031年有哪些新的信息系統(tǒng)會(huì)影響采購(gòu)流程？

Appendix 9?SAP Procurement Tutorial 236
SAP采購(gòu)指南

Chapter 10?Supporting the Sales Process with SAP 246
使用SAP支持銷售流程
Q10-1?What Are the Fundamentals of a Sales Process? 247
銷售流程的基礎(chǔ)是什么？
Q10-2?How Does the Sales Process at CBI Work Without SAP? 250
在沒(méi)有SAP的情況下，CBI的銷售流程是如何工作的？
Q10-3?How Does the Sales Process Work at CBI With SAP? 251
在使用SAP的情況下，CBI的銷售流程是如何工作的？
Q10-4?How Does SAP Improve CRM Processes at CBI? 256
SAP如何改進(jìn)CBI的CRM流程？
Q10-5?How Does E-commerce Improve Processes in an Industry? 260
電子商務(wù)如何改善一個(gè)行業(yè)的流程？
Q10-6?What New IS Will Affect the Sales Process in 2031? 262
2031年有哪些新的信息系統(tǒng)會(huì)影響銷售流程？

Appendix 10?SAP Sales Tutorial 270
SAP銷售指南

Part 4?Dynamic Processes and Information Systems 282
動(dòng)態(tài)流程和信息系統(tǒng)

Chapter 11?Collaboration, Social Media, and IS 284
協(xié)作、社交媒體和信息系統(tǒng)
Q11-1?What Is Collaboration, and What Are the Objectives of the Collaboration Process? 286
什么是協(xié)作，協(xié)作流程的目標(biāo)是什么？
Q11-2?What Are the Key Components of a Collaboration IS? 288
協(xié)作信息系統(tǒng)的關(guān)鍵組成部分是什么？
Q11-3?How Can Collaboration IS Support the Communicating and Iterating Activities? 290
協(xié)作信息系統(tǒng)如何支持溝通和迭代活動(dòng)？
Q11-4?How Can Collaboration IS Support Business Processes? 293
協(xié)作信息系統(tǒng)如何支持業(yè)務(wù)流程？
Q11-5?What Is Social Media, and What Are the Objectives of Social Media? 295
什么是社交媒體，社交媒體的目標(biāo)是什么？
Q11-6?What Are the Key Components of a Social Media IS? 298
社交媒體信息系統(tǒng)的關(guān)鍵組成部分是什么？
Q11-7?How Do Social Media IS Support the Creating and Sharing Activities? 300
社交媒體信息系統(tǒng)如何支持創(chuàng)建和分享活動(dòng)？
Q11-8?How Can Social Media IS Support Business Processes? 301
社交媒體信息系統(tǒng)如何支持業(yè)務(wù)流程？
Q11-9?How Do Businesses Manage the Risks of Social Media? 305
企業(yè)如何管理社交媒體的風(fēng)險(xiǎn)？
Q11-10?How Can IS That Blend Collaboration and Social Media Support Business Processes? 307
協(xié)作和社交媒體信息系統(tǒng)如何支持業(yè)務(wù)流程？

Chapter 12?Analytics and IS 316
分析和信息系統(tǒng)
Q12-1?What Is Analytics, and Why Is It Important to Business? 318
什么是分析，為什么它對(duì)商業(yè)很重要？
Q12-2?What Are the Objectives of the Analytics Process? 320
分析流程的目標(biāo)是什么？
Q12-3?What Are the Key Components of an Analytics IS? 321
分析信息系統(tǒng)的關(guān)鍵組成部分是什么？
Q12-4?How Do Analytics Information Systems Support Analytics Activities? 323
分析信息系統(tǒng)如何支持分析活動(dòng)？
Q12-5?How Can Analytics Information Systems Support Business Processes? 332
分析信息系統(tǒng)如何支持業(yè)務(wù)流程？
Q12-6?What Is a Big Data Analytics IS, and How Is It Used? 335
什么是大數(shù)據(jù)分析信息系統(tǒng)，它是如何使用的？
Q12-7?How Do Businesses Manage the Risks of an Analytics IS? 339
企業(yè)如何管理分析信息系統(tǒng)的風(fēng)險(xiǎn)？
Q12-8?How Does SAP Do Analytics? 342
SAP是如何進(jìn)行分析的？
Q12-9?What New IS Will Affect the Analytics Process In 2031? 343
2031年有哪些新的信息系統(tǒng)會(huì)影響分析流程？

Appendix 12?Power BI Analytics Tutorial 351
Power BI 分析教程

Extension 1?Information Systems Careers 355
信息系統(tǒng)職業(yè)規(guī)劃

QE1-1?What Is the Employment Environment Like for IS Graduates? 355
信息系統(tǒng)專業(yè)畢業(yè)生的就業(yè)環(huán)境如何？
QE1-2?What Are the Duties and Titles of IT Jobs? 356
IT職位的職責(zé)和頭銜是什么？
QE1-3?What IS-Related Job Positions Exist? 358
有哪些與信息系統(tǒng)相關(guān)的職位？
QE1-4?What Do IT Professionals Like About Their Jobs? 360
IT專業(yè)人士喜歡他們工作的哪些方面？

Extension 2?Hardware and Software 364
硬件和軟件
QE2-1?How Do the Main Components of Computer Hardware Work? 364
計(jì)算機(jī)硬件的主要組成部分是如何工作的？
QE2-2?What Are the Types of Computer Hardware and Their Capacities? 366
計(jì)算機(jī)硬件的類型和它們的功能是什么？
QE2-3?What Is Operating System Software? 368
什么是操作系統(tǒng)軟件？
QE2-4?What Are the Types of Software Apps, and How Do Organizations Obtain Them? 369
軟件應(yīng)用程序有哪些類型，組織如何獲得它們？
QE2-5?What Is Virtualization? 372
什么是虛擬化？
QE2-6?What Are Native and Web Apps, and How Are They Different? 373
什么是原生應(yīng)用和網(wǎng)絡(luò)應(yīng)用，它們有何不同？

Extension 3?Process Management and Information Systems Development 378
流程管理與信息系統(tǒng)開(kāi)發(fā)
QE3-1?What Are the Activities of Business Process Management? 378
業(yè)務(wù)流程管理的活動(dòng)有哪些？
QE3-2?What Are the Activities of the Systems Development Life Cycle (SDLC)
Development Process? 380
什么是系統(tǒng)開(kāi)發(fā)生命周期（SDLC）開(kāi)發(fā)過(guò)程的活動(dòng)？
QE3-3?How Can Agile Development and the Scrum Process Overcome the Problems of the SDLC? 387
敏捷開(kāi)發(fā)和Scrum過(guò)程（迭代式增量軟件開(kāi)發(fā)過(guò)程）如何解決SDLC的問(wèn)題？

Extension 4?Location-Based Data Information Systems: Mobile Devices and
Geographic Information Systems 394
基于位置的數(shù)據(jù)信息系統(tǒng)：移動(dòng)設(shè)備和地理信息系統(tǒng)
QE4-1?How Fast Is LBD Growing? 394
基于位置的數(shù)據(jù)增長(zhǎng)有多快？
QE4-2?How Are Mobile Devices and GIS Different? 395
移動(dòng)設(shè)備和地理信息系統(tǒng)有何不同？
QE4-3?What Is a Location-Based Process? 396
什么是基于位置的流程？
QE4-4?How Do Mobile Devices Support the Location-Based Process? 396
移動(dòng)設(shè)備如何支持基于位置的流程？
QE4-5?How Do GIS Support the Location-Based Process? 400
地理信息系統(tǒng)如何支持基于位置的流程？
QE4-6?What Business Processes Are Supported by LBD? 401
基于位置的數(shù)據(jù)支持哪些業(yè)務(wù)流程？
QE4-7?What Are the Limitations and Challenges of LBD? 403
基于位置的數(shù)據(jù)的局限性和挑戰(zhàn)是什么？

Appendix A?SAP Production Tutorial 406
SAP生產(chǎn)流程指南
Application Exercises 420
Glossary 438