目錄
第1章 區(qū)塊鏈對(duì)人們的影響···························································1
1.1 區(qū)塊鏈改變工作環(huán)境···························································1
1.1.1 公司模式的變化························································1
1.1.2 公司邊界越來(lái)越模糊··················································5
1.1.3 產(chǎn)品研發(fā)從迭代到裂變···············································5
1.1.4 員工激勵(lì)多元化························································8
1.2 區(qū)塊鏈改變生活方式···························································9
1.2.1 信息控制權(quán)交回用戶(hù)··················································9
1.2.2 點(diǎn)對(duì)點(diǎn)支付更便捷···················································10
1.2.3 就業(yè)更為靈活和自由················································11
1.2.4 信用社會(huì)促進(jìn)交流···················································13
1.3 區(qū)塊鏈改變金融體系的分配方式··········································16
1.3.1 收入結(jié)構(gòu)多元化······················································16
1.3.2 激勵(lì)機(jī)制程序化······················································18
1.3.3 分配方式公平化······················································20
第2章 區(qū)塊鏈開(kāi)啟的商業(yè)機(jī)會(huì)······················································23
2.1 區(qū)塊鏈應(yīng)用的三個(gè)層級(jí)······················································23
2.1.1 區(qū)塊鏈作為加密貨幣················································23
2.1.2 區(qū)塊鏈作為通證······················································24
2.1.3 區(qū)塊鏈作為分布式商業(yè)基礎(chǔ)設(shè)施································25
2.2 區(qū)塊鏈的核心優(yōu)勢(shì)及可以解決的問(wèn)題····································26
2.2.1 區(qū)塊鏈的核心優(yōu)勢(shì)···················································26
2.2.2 可以解決的問(wèn)題······················································27
2.3 區(qū)塊鏈賦予的新商業(yè)機(jī)會(huì)···················································45
2.3.1 金融科技的新范式···················································45
2.3.2 銀行結(jié)算的新業(yè)態(tài)···················································45
2.3.3 法律與政務(wù)的新變化················································47
2.3.4 傳統(tǒng)制造業(yè)的新機(jī)遇················································49
第3章 區(qū)塊鏈突破了新一代信息技術(shù)的界限····································51
3.1 當(dāng)區(qū)塊鏈遇到物聯(lián)網(wǎng)·························································51
3.1.1 Web 3.0································································52
3.1.2 產(chǎn)品溯源與物聯(lián)網(wǎng)···················································55
3.1.3 工業(yè)互聯(lián)網(wǎng)與數(shù)字工廠·············································58
3.2 當(dāng)區(qū)塊鏈遇到大數(shù)據(jù)·························································60
3.2.1 數(shù)字存證與法律維權(quán)················································60
3.2.2 數(shù)據(jù)加密與數(shù)據(jù)安全、數(shù)據(jù)共享································62
3.2.3 集中與分布式數(shù)據(jù)庫(kù)二分天下···································64
3.3 當(dāng)區(qū)塊鏈遇到人工智能······················································65
3.3.1 智能合約與數(shù)字化交易·············································65
3.3.2 物聯(lián)網(wǎng)硬件設(shè)備更加安全、可擴(kuò)展·····························67
3.3.3 機(jī)器之間可交易······················································70
第4章 區(qū)塊鏈重構(gòu)數(shù)字化轉(zhuǎn)型的邏輯·············································75
4.1 服務(wù)模式轉(zhuǎn)型的趨勢(shì)·························································75
4.1.1 數(shù)據(jù)智能化····························································75
4.1.2 資源配置優(yōu)化·························································77
4.1.3 重新定義數(shù)據(jù)智能的規(guī)則·········································80
4.1.4 重新定義生態(tài)體系···················································82
4.2 智能合約定義企業(yè)服務(wù)······················································84
4.2.1 智能合約定義服務(wù)產(chǎn)品·············································84
4.2.2 智能合約定義服務(wù)流程·············································86
4.2.3 智能合約定義服務(wù)方式·············································88
4.2.4 智能合約定義服務(wù)生態(tài)·············································90
4.3 構(gòu)建可信區(qū)塊鏈應(yīng)用生態(tài)···················································91
4.3.1 如何創(chuàng)建一個(gè)智能合約組織······································91
4.3.2 讓大規(guī)模協(xié)同成為現(xiàn)實(shí)·············································92
4.3.3 打造透明的信任機(jī)器················································94
第5章 創(chuàng)業(yè)者如何All In區(qū)塊鏈····················································97
5.1 創(chuàng)業(yè)者需知道的·······························································98
5.1.1 區(qū)塊鏈的技術(shù)價(jià)值···················································98
5.1.2 比特幣不是區(qū)塊鏈···················································99
5.1.3 區(qū)塊鏈商業(yè)生態(tài)系統(tǒng)···············································100
5.1.4 公有鏈·································································102
5.1.5 巨頭們對(duì)區(qū)塊鏈的態(tài)度············································104
5.1.6 區(qū)塊鏈與其他技術(shù)的相互影響··································105
5.2 創(chuàng)業(yè)者需關(guān)注的關(guān)鍵能力··················································107
5.2.1 對(duì)市場(chǎng)的傾聽(tīng)能力··················································107
5.2.2 對(duì)市場(chǎng)的辨析能力··················································108
5.2.3 排除干擾能力························································109
5.3 創(chuàng)業(yè)者的思維模式···························································110
5.3.1 慢即快，少即多·····················································110
5.3.2 發(fā)散性和收斂性·····················································111
5.3.3 開(kāi)放式和封閉式·····················································112
第6章 區(qū)塊鏈在金融服務(wù)領(lǐng)域的應(yīng)用············································114
6.1 貿(mào)易金融·······································································114
6.1.1 云象區(qū)塊鏈開(kāi)發(fā)的區(qū)塊鏈信用證流轉(zhuǎn)平臺(tái)···················114
6.1.2 云象區(qū)塊鏈的福費(fèi)廷業(yè)務(wù)平臺(tái)··································116
6.1.3 云象區(qū)塊鏈開(kāi)發(fā)的區(qū)塊鏈數(shù)字存證平臺(tái)······················117
6.1.4 浙商銀行的移動(dòng)數(shù)字匯票平臺(tái)··································120
6.2 金融資產(chǎn)交易·································································122
6.2.1 云象區(qū)塊鏈開(kāi)發(fā)的金融產(chǎn)品發(fā)行審核監(jiān)管系統(tǒng)·············122
6.2.2 云象區(qū)塊鏈開(kāi)發(fā)的區(qū)塊鏈股權(quán)交易平臺(tái)······················124
6.3 供應(yīng)鏈金融····································································125
6.3.1 云象區(qū)塊鏈開(kāi)發(fā)的供應(yīng)鏈金融服務(wù)系統(tǒng)······················125
6.3.2 云象區(qū)塊鏈開(kāi)發(fā)的區(qū)塊鏈互聯(lián)網(wǎng)支付·························127
6.3.3 供應(yīng)鏈溯源：汽車(chē)身份標(biāo)識(shí)管理·······························128
6.3.4 區(qū)塊鏈電子發(fā)票·····················································131
第7章 區(qū)塊鏈在實(shí)體經(jīng)濟(jì)領(lǐng)域的應(yīng)用············································133
7.1 區(qū)塊鏈+物聯(lián)網(wǎng)·······························································133
7.1.1 IOTA智能加油站···················································134
7.1.2 唯信工業(yè)企業(yè)生產(chǎn)安全數(shù)字化管理平臺(tái)······················135
7.1.3 可持續(xù)的時(shí)尚服務(wù)··················································137
7.2 區(qū)塊鏈+大數(shù)據(jù)·······························································138
7.2.1 數(shù)據(jù)隱私和確權(quán)：Zyskind········································139
7.2.2 紙貴科技版權(quán)存證系統(tǒng)············································141
7.3 醫(yī)療、工業(yè)、能源、農(nóng)業(yè)領(lǐng)域的應(yīng)用案例·····························142
7.3.1 醫(yī)療：Pokitdok和臨床試驗(yàn)管理································142
7.3.2 工業(yè)：SKUChain云供應(yīng)鏈平臺(tái)·································145
7.3.3 能源：互動(dòng)式電網(wǎng)和能源即服務(wù)·······························147
7.3.4 農(nóng)業(yè)：Ripe和Ambrosus··········································149
第8章 區(qū)塊鏈在社會(huì)領(lǐng)域的應(yīng)用··················································153
8.1 社交、游戲領(lǐng)域的應(yīng)用案例···············································153
8.1.1 社交：CastBox和ENT············································153
8.1.2 游戲：Cryptokitties迷戀貓和加密兔···························155
8.2 旅游、娛樂(lè)領(lǐng)域的應(yīng)用案例···············································157
8.2.1 旅游：Winding Tree和Cool Cousin································157
8.2.2 娛樂(lè)：Choon和OMI··············································160
8.3 房地產(chǎn)領(lǐng)域的應(yīng)用案例·····················································166
8.3.1 ChromaWay房產(chǎn)中介·············································166
8.3.2 Propy··································································168
第9章 區(qū)塊鏈在公共服務(wù)領(lǐng)域的應(yīng)用············································170
9.1 公益福利領(lǐng)域的應(yīng)用案例··················································170
9.1.1 Follow My Vote投票軟件·········································170
9.1.2 BitGive慈善基金會(huì)················································172
9.1.3 BitNation項(xiàng)目·······················································173
9.2 政務(wù)管理領(lǐng)域的應(yīng)用案例··················································174
9.2.1 E-Estonia······························································175
9.2.2 Zug數(shù)字ID··························································175
9.3 文化教育領(lǐng)域的應(yīng)用案例··················································178
9.3.1 EDUBLOCS項(xiàng)目···················································178
9.3.2 DISCIPLINA項(xiàng)目··················································179
9.3.3 Blockcerts學(xué)歷認(rèn)證平臺(tái)··········································181
附錄A 區(qū)塊鏈項(xiàng)目的價(jià)值評(píng)估模型················································182
附錄B 區(qū)塊鏈常用術(shù)語(yǔ)（A～Z）··················································185
結(jié)語(yǔ)··························································································195
參考文獻(xiàn)····················································································197