復(fù)旦大學(xué)出版碩士教材系列：國(guó)際出版
定 價(jià)：35 元
- 作者：林驤華，任建國(guó)，曹珍芬 編
- 出版時(shí)間：2015/9/1
- ISBN：9787309117608
- 出 版 社：復(fù)旦大學(xué)出版社
- 中圖法分類：G239.1
- 頁(yè)碼：254
- 紙張：膠版紙
- 版次：1
- 開(kāi)本：16開(kāi)
《復(fù)旦大學(xué)出版專業(yè)教材系列:國(guó)際出版（英文版）》根據(jù)出版行業(yè)的實(shí)際運(yùn)作范疇，從國(guó)際視野出發(fā)，選擇和組織教學(xué)材料，旨在通過(guò)教學(xué)，使學(xué)生準(zhǔn)確了解國(guó)際出版界的經(jīng)驗(yàn)與做法，并且從國(guó)際、國(guó)內(nèi)當(dāng)前業(yè)態(tài)的異同比較中深入思考問(wèn)題，開(kāi)啟新的思路。
Unit One Book Industry： Tradition and Development
第一單元 出版業(yè)：傳統(tǒng)與發(fā)展
Text A Publishing Industry： Basics
Ⅰ.What Is Publishing： A Definition
Ⅱ.Business Cases
Ⅲ.Learning Professional Terms
Ⅳ.Introduction to Publishing
Ⅴ.Making Money out of Publishing
Ⅵ.A Look at HarperCollins'Global Publishing Strategy
Text B How Traditional Publishing Works
Topics for Further Study
Unit Two Publishers： Present and Future
第二單元 出版社：現(xiàn)狀與未來(lái)
Text A Information 2014／2015
Ⅰ.Global Trends in Publishing 2014
Ⅱ.The World's Largest Book Publishers
Ⅲ.Global Publishing ProductⅣity Is Up，But Growth Is Down
Text B The Present and the Future
Ⅰ.What Is the Future of Publishing？
Ⅱ.Exploring the Potential of Book Publishing in Digital Formats
Ⅲ.Self Publishing
Topics for Further Study
Unit Three Publishing in the Digital Era
第三單元 數(shù)字化時(shí)代的出版
Text A What Is Digital Publishing？
Text B The Future of Digital Publishing： An Optimist's view
Text C Report and Analysis
Ⅰ.Global Digital Education Publishing Market 20152019
Ⅱ.Electronic Publishing Market Research Reports & Industry Analysis
Ⅲ.Print to Digital，Digital First，Simultaneous Publishing—What's
Your Strategy？
Text D About the Laws
Ⅰ.Apple Loses Appeal，E—book Decision Is Affirmed
Ⅱ.Authors United and ABA Want to Bring Down Amazon，But Do They Have a Case？
Topics for Further StudyUnit FourBook Editorship
第四單元 圖書編輯
Text A Positions of Editors
Text B A Job Offer
Text C Editors'Necessary Knowledge in Publishing Context
Ⅰ.The Process of Publishing
Ⅱ.Publishing as a Business
Ⅲ.Industry Sub—divisions
Ⅳ.Recent Developments
Ⅴ.Legal Issues
Ⅵ.Privishing
Text D A Free—lance Editor
Topics for Further Study
Unit Five Production of Books
第五單元 圖書制作
Text Production of Books： Producing and Getting Listed
Topics for Further Study
Unit Six Book Marketing
第六單元 圖書營(yíng)銷
Text A German Books Promotion： For International Distribution
Text B The United States： A Framework of Market Analysis
Text C Digital Marketing： The 5 People You Need in Your Digital Marketing Dream Team
Topics for Further Study
Unit Seven Copyrights and Law
第七單元 版權(quán)與版權(quán)法
Text A Copyrights
Ⅰ.Justification
Ⅱ.History
Ⅲ.Scope
Ⅳ.Obtaining and Enforcing Copyright
Ⅴ.Exclusive Rights
Ⅵ.Limitations and Exceptions to Copyright
Ⅶ.Transfer and Licensing，and Assignment
Ⅷ.Duration
Ⅸ.Copyright Infringement
Ⅹ.Treaties and International Agreements
Text B UnⅣersal Copyright Convention as Revised at Paris on 24 July 1971（Excerpt）
Topics for Further Study
Unit Eight Book Contracts
第八單元 出版合同
Text A Book Contracts
Text B Book Contracts and Subsidiary Rights
Text C Sample Publishing Contract
Text D Oxford University Press Publishing Agreement
Text E Book Publishing Contracts： Checklist of Deal Terms
Topics for Further Study
Unit Nine Copyright Exchange and Literary Agency
第九單元 版權(quán)貿(mào)易與版權(quán)代理
Text A Basics of Copyright Exchange
Text B British： The Publishers Association Trade Mission to China
Text C What an Agent Does： The Scope on Day—to—day Agent Responsibilities
Text D Feasibility Study into Digital Copyright Exchange Launched
Topics for Further Study
Unit Ten International Book Fairs
第十單元 國(guó)際書展
Text A International Book Publishing Trade Shows and Conferences
Text B The Book Fairs
Ⅰ.The Frankfurt Book Fair
Ⅱ.Get London Reading： The London Book Fair
Ⅲ.bea
Ⅳ.Bologna 2015： Early Impressions from a Busy，Sunny Fair
Topics for Further Study
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